The largest local tour operator in the Baltic States
267 ths. PAX sold in 2022
EUR 197 million revenues in 2022

We are the largest tour operator
in the Baltics

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25 years in tourism
No. 1 in the Baltics since 2004
3 source markets of operations

Strong, well-recognised brand and
solid market position

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30+ destinations worldwide
100+ round trips in Europe
New growth strategy for 2023-2025

Extensive product portfolio

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400+ external agencies
New website in all markets from 2023
3,82 million million unique visits at our websites in 2022

Well-balanced multi-channel
distribution network

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Our News

All news
15 February
Preliminary January results of Novaturas: efficiency improvement, active participation in tourism fairs
Novaturas Group, the leader in the Baltic tourism market, recorded revenues of EUR 10.7 mln. in January – the same as in the corresponding period in 2023. Optimised winter travel offering has enabled the company to achieve significant efficiency in January, with a group-wide load factor of 98% for leisure destinations. The number of customers served was approx. 9.7 thsnd., compared to around 10.3 thsnd. in January last year.
15 January
Preliminary December results of Novaturas: new airline partners in Estonia, focus on sustainability
Novaturas Group, the leader in the Baltic tourism market, estimates that the total revenue of the company for the period of January to December, 2023 reached EUR 208 mln., which is a 6% increase compared to the same period in 2022. The number of customers served was approx. 259 thsnd., compared to around 267 thsnd. in the same period last year.
21 December
Novaturas introduced more sustainable hotel options for travellers
Novaturas is the first major tour operator in the Baltic States to offer customers the option of selecting hotels based on sustainability labeling. In addition to location, room type, and other amenities, customers can now choose accommodations that operate responsibly and focus on managing social and environmental impacts. These hotels are marked with the “Sustainable choice” label on the company's renewed website. Currently, these hotels already make up over a third of the company's total offerings in Lithuania, Latvia, and Estonia, and the selection is set to expand even further.

About us

We are the largest tour operator in the Baltic region, with a well-recognised brand and strong market position built over time since 1999.

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